Raluca Elena Rogoz is an entrepreneur with a strong experience in the creative industry and a passionate archetypal brand strategist. The logo has its custom font created by hand and can be used on horizontal but also on vertical, as well, contained in a square. 

There are 2 fonts used for the branding:
- Playfair Display Black
- Montserrat Regular

A palette of 6 different colours used for images (blue, grey, green, pink - all pastels) illustrations, fonts and backgrounds. All images have flourishes, shapes and curved lines along them.


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