Tootor Branding

Tootor is an app for tutoring students and not only – it is an agregator of teachers and students, it speaks both for those who want to teach and those who want to learn. It’s one of the educational projects I’ve worked on in 2021.


Visual identity
Web design


Educational app


July, 2021


The story

Teaming up with Raluca Rogoz we looked for the whole brand identity: we had to think of a list of namings, a communication strategy and visual communication. We’ve came up with a bunch of interesting ideas that now are part of Tootor branding. ​​​​​​​


The solution

We came up with this app that gathers teachers to come up with teaching stuff for the moment so that children and young people in school could come here and learn. It’s also a good idea for anyone who’d like to learn online, in a 1-1 situation.

Ongoing work

There is still a lot of work to do on this kind of platform – it’s a lot of work that takes time and dedication, but we’ve got the identity and this is a crucial aspect of how we want to communicate to people.

Besides the logo and the brand book, we’ve also worked on some tweaks on the app itself and also created the website which gathers teachers to start creating content and start teaching kids in school.

Tootor is like a buddy that is there for you and helps you learn better, it’s the glue between the professor and the student.


Contact me

If you’d like to collaborate with me, you can drop me a few lines below. Let’s get this started! 💥