Faveo Engineering

Faveo is a new construction company that makes various buildings in Bucharest, Romania and not only. The word faveo is Latin and it means ‘to be favourable to’.

The task was to create from scratch a brand identity for a civil engineering construction company.

Services

Logo design
Visual identity
Stationary

Sector

Construction company

Date

June, 2019

Faveo-branding-logo

The story

The construction company works with corporate, residential and industrial clients and also works in the maintenance of buildings, also doing some management. Faveo’s aim is to be remembered as being a serious and thriving business offering high quality services.

Faveo-branding- business-card
Faveo-branding-design-logo-brandbook
Faveo-branding-design-logo

The challenge

After some days of research, we came across a list showing various elements used in buildings. We needed to use a pattern to go with the letter ‘F’ so we used many grids.

One of the best grids to use was the one that showed the pattern of a concrete block – the most used for construction of buildings with Faveo. To help the logo breathe and be simplified the result behind illustrating this grid were a few diagonal lines. These lines are used in sketching the bricks or even steel/ other metal (in a minimalist way).

The letter alone was cut along the diagonal lines to give it an elegant interlace with the symbol. The end result of this symbol was to smooth a few corners just to add a bit of finesse to what Faveo does – not only buildings, but also top quality work with professionals that are quite good working with details.

Faveo-branding-design-logo

Typography, colours and imagery

Here are some bits from Faveo brand book, important aspects such as the font, imagery style, with colourful, hi-res images, big landscapes, perspectives. There aren’t too many colours being used at the moment, there are only two colours in the logo, carmine red and vivid cerulean.

Faveo-branding-design-colours
Faveo-branding-design

Contact me

If you’d like to collaborate with me, you can drop me a few lines below. Let’s get this started! 💥