ABSOLUT Vodka Contest Entry
The theme was equality so I got inspired and started to build various characters and also did some lettering inserts here and there: 'LOVE', 'HAPPINESS', 'DIVERSITY', and many faces kissing, being happy. All these elements were made around the contour of the very known vodka bottle.
Here is the first sketch. You can see that the final result developed into a more cubist style. 

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